Collaboration has become one of the most exciting ways for brands to tell new stories — when two worlds meet, something unique often happens.
In watchmaking, these “collabs” have evolved far beyond simple co-branding. They’re about shared DNA, authentic inspiration, and design that tells a story.
Rolex × COMEX — Precision Beneath the Surface
In the 1970s, Rolex partnered with COMEX (Compagnie Maritime d’Expertises), a French company specializing in deep-sea diving operations. The collaboration was purely functional — COMEX needed watches that could withstand extreme pressure, and Rolex delivered. The result was the legendary Rolex COMEX Submariner, fitted with a helium escape valve and unique engravings. This wasn’t a marketing stunt — it was real engineering born from necessity. Today, those watches are some of the most sought-after collector’s pieces in the world.
Breitling × Bentley — Craftsmanship Meets Automotive Luxury
When Breitling joined forces with Bentley’s Mulliner workshop, it wasn’t just about style — it was about shared craftsmanship. The Premier Bentley Mulliner Limited Edition carried design cues directly from the Continental GT’s interior, from the brushed metal dial to the refined blue alligator strap. It became a symbol of precision and passion — two brands expressing the same pursuit of perfection through different crafts.
Omega × Swatch — Breaking Boundaries
In 2022, Omega and Swatch disrupted the industry with the Bioceramic MoonSwatch. It brought Omega’s iconic Speedmaster design to a wider audience, combining space-age storytelling with playful accessibility. The collaboration redefined what a watch collab could be — proving that creativity, when shared, can bridge worlds and generations.
BRUVIK × KAIZERS ORCHESTRA — When Design Meets Rock History
Among the great collabs in watchmaking, few are as authentic and culturally rooted as the partnership between Bruvik Fine Timepieces and the legendary Norwegian rock band Kaizers Orchestra.
Born from a close creative collaboration between watch designer Rune Bruvik and the band’s members, the Bruvik Orchestra model was designed to capture the band’s bold, theatrical spirit — not through surface graphics, but through deeply considered details.
The design language echoed the Kaizers universe:
- The dial’s concentric gold and black tones mirrored stage lights and atmosphere.
- The retro-modern typography and numerals paid tribute to vintage microphone aesthetics.
- On the caseback, a beautiful engraving immortalized the band’s philosophy — “Dine gamle dager er nå” (“Your golden days are now”) — reminding wearers to live in the moment, just as Kaizers did on stage.
Only 500 numbered pieces were produced, each one a tangible piece of Norwegian cultural history. The collection sold out almost instantly, and the Bruvik Orchestra has since become a collector’s item — celebrated not just by fans, but by watch enthusiasts who appreciate genuine storytelling in design.
Why It Worked
Unlike many collaborations that rely on borrowed fame, Bruvik × Kaizers Orchestra was built on shared authenticity. Both represent creative independence, strong identity, and a refusal to compromise. The result wasn’t a logo exercise — it was a fusion of craftsmanship and culture, perfectly aligned with Bruvik’s philosophy of Honest Design Approach.
Final Thoughts
From Rolex’s underwater innovation to Omega’s cosmic storytelling, collaborations have shown how the right partnership can elevate a watch beyond timekeeping — into the realm of culture and emotion. For Bruvik, the Orchestra project is proof that when you design with honesty and heart, even a watch can carry the rhythm of rock’n’roll.
