In a world where “inspiration” is often used as a marketing cliché, I have always felt the need to bring something more honest to the table.
Many brands talk about inspiration — the sea, the mountains, the light — yet their products rarely reflect those elements in a tangible way. For me, design must show what it claims to be inspired by. This belief is at the core of what I call the Honest Design Approach.
When I design a new BRUVIK timepiece, every detail must have a reason to exist — and that reason must be connected to the story it tells. The lines, textures, and proportions are not random aesthetics; they are echoes of nature and history. The Senja model, for example, features a bezel shaped by simulated mountain peaks — a tribute to the rugged coastal landscape of Northern Norway. The result is not only distinctive, but deeply rooted in the very inspiration that gave birth to it.
The Bruvik Senja is a perfect exapmple of unique watch design preserving its inspiration.
On the Black Gold model, the oscillating rotor carries a subtle engraving of the Viking Ocean platform — the rig that pumped the first official oil from the North Sea. It’s a mechanical heart that literally turns with a story of Norwegian industry and endurance.
The real story of a Norwegian industrial adventure it clearly show in the beautiful movment of the black gold II version.
And in the Pulpit Rock model, the geometric repetition of plateau shapes in the case design mirrors the unique rock formation that inspired it. It’s a physical translation of nature’s architecture — not an imitation, but a respectful interpretation.
The Bruvik Pulpit Rock is a bold big watch with repetitive pulpit rock plateu shapes in the case itself as one of many details honoring its inspiration.
Designing this way is not easy. It’s a process that requires time, observation, and a deep respect for the subject. I often find that as sketches evolve, the inspiration becomes clearer, almost as if the design and nature are in dialogue — one informing the other.
But when everything aligns — when the story, the form, and the craftsmanship come together — the result feels true. That’s when I know a design is honest.
At BRUVIK, this is what we stand for: Authentic design, rooted in real inspiration.
That’s the Honest Design Approach.
